Jobs at Shaw – Marketing Manager

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Job Description

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Job Description:

We have an exciting opportunity for a Marketing Manager on our Customer Base Marketing team. Reporting to the Manager, Customer Marketing, the successful candidate will be responsible for the marketing communications to our customers to grow and retain our existing Internet, Cable, Wireless and Video business.

Job Responsibilities:

  • Employ data-driven approach, always synthesizing information to identify opportunities to enhance communication effectiveness (example A/B testing creative assets)
  • Proactively evolve processes to improve operational efforts and customer experience
  • Plan and prioritize campaign deliverables based on scope of work and business objectives
  • Proactively monitor campaigns progress, anticipate potential risks and easily pivot with innovative solutions
  • Partner with internal/external teams to ensure campaigns and communications are compelling, personalized and frictionless
  • Design and deliver omini-channel customer journeys that support the strategies and objectives developed within the customer base management team. Omni-channel tactics include email, SMS, digital ads, push/in-app notifications, web pages, etc.
  • Act as a Business Lead in an agile digital marketing pod, executing on Base
  • Management campaigns to meet KPIs

Job Requirements:

  • Familiarity with analytics tools (e.g., Adobe Analytics, DOMO, PowerBI) is an asset
  • Post-secondary education in Business or Marketing.
  • Experience with Salesforce Marketing Cloud, and/or Tealium IQ Tag Management and Audience Stream is an asset
  • Very strong knowledge of customer marketing/direct marketing best practices
  • 5+ years’ experience in Marketing Communications, Telecommunications industry is preferred.
  • Strong sense of teamwork and the ability to work with and lead cross-functional teams
  • Proven ability to manage projects and competing priorities, while maintaining excellent attention to detail
  • Proven track record of driving results and working in a very fast-paced environment
  • Experience building consumer-facing digital services and experiences
  • Exceptionally strong communication skills

Job Details:

Company: Shaw Communications

Vacancy Type: Temporary

Job Location: Ottawa, Ontario, CA

Application Deadline: N/A

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